You – The Brand…

What’s the real power of You?

If you want to grow your personal brand, you’ve got to come to terms with power, know what it is and use it!

I’m talking about a different kind of power than we usually refer to. It’s not ladder power, as in who’s best at climbing over their colleagues to reach the top or who has the biggest office.  It’s influence power.

It’s being known for making the most significant contribution in your particular area of expertise. It’s reputational power. If you are a real estate broker, it will be measured by the number of times you are referred and past clients come back to do business with you again. If you were a scholar, you’d measure it by the number of times your publications get cited by other people. If you were a consultant, you’d measure it by the number of Clients who has your number on their phone.

One of the things that attracts us to certain brands is the power they project. As a consumer, you want to associate with brands whose powerful presence influences perceptions about you and says something about you and what you believe in!

It’s the same in the workplace. There are power trips that are worth taking — and that you can take without appearing to be a selfish, power-hungry person. You can do it in small, and subtle ways. Is your team having a hard time organizing productive meetings? Volunteer to write the agenda for the next meeting. You’re contributing to the team, and you get to decide what’s on and off the agenda. When it’s time to write a post-project report, does everyone on your team run like hell? Beg for the chance to write the report — because the hand that holds the pen  gets to write or at least shape the organization’s culture.

One key to growing your power is to recognize the simple fact that we now live in a project driven world. Almost all work today is organized into bite-sized parcels called projects. A project-based world is ideal for growing your brand: projects exist around deliverables and results.  They create measurables, and they leave you with concrete proof. If you’re not spending at least 70% of your time working on projects, creating projects, or organizing your tasks into projects, you are sadly living in the past. Today you have to think, breathe, act, and work in projects. This new way has done away with climbing the corporate ladder to a great extent.

Most important, remember that power is largely a matter of perception. If you want people to see you as a powerful brand, act like a credible leader. When you’re thinking  ” brand You”, you don’t need organization-chart authority to be a leader. The fact is you are a leader. You’re leading You! people will follow you for who you are and what you believe.

Also see the links below for helpful tools and insights:

Personal Branding and Social Media featuring Simon Sinek

8 Rules for Personal Branding and Social Media

 

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